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Very Good Systems — You run your business. We'll help you grow it.

Pricing

Straightforward marketing. Straightforward pricing.

Choose the level of help your business needs. Every plan includes ongoing support, clear communication, and no long-term contracts.

If you're not sure which plan makes sense, we'll talk through your business and recommend where to start.

Plans

Local Presence

For businesses that need a professional online presence and someone dependable to maintain it.

$397/monthNo ad spend required

  • A professional website (up to 5 pages) that you own
  • Hosting, security, and maintenance included
  • Google Business Profile set up and kept up to date
  • 4 social media posts a month on Facebook and Instagram
  • Review requests and Google review monitoring
  • A simple monthly report and a quarterly check-in
+ See everything included

Website

  • A professional website, up to 5 pages
  • You own the website from day one
  • Looks and works great on phones
  • Basic on-page SEO
  • Contact forms and click-to-call
  • Hosting, SSL security, and maintenance
  • Two minor content updates each month

Google Business Profile

  • Initial setup and optimization
  • Business categories, services, descriptions, and service areas
  • Ongoing monitoring and maintenance
  • Monthly profile posts using your approved social content
  • Your project photos added when you send them

Social media

  • Four original posts a month
  • Published on Facebook and Instagram
  • Adapted for your Google Business Profile when it makes sense
  • Your job photos when available, plus helpful tips and professional graphics
  • Scheduling and publishing handled for you

Reviews

  • Automatic review requests through supported tools, or customers you send us
  • One polite follow-up request
  • Google review monitoring
  • We respond to positive reviews
  • You approve any response to a negative review before it goes out

Reporting and support

  • A simple monthly performance report
  • A 15-minute personal check-in every quarter
  • Call or text with questions anytime, with replies during business hours

Not included: paid advertising, major website redesigns, extensive custom development, video production, daily social media management, and unlimited website changes.

A good place to start if you want more customers

Customer Growth

For businesses ready to attract more customers while cutting down the interruptions and stress of unwanted phone calls.

$1,197/month+ ad spend, paid directly to Google and Meta

  • Everything in Local Presence
  • Google Ads and Facebook and Instagram ads managed
  • Google Local Services Ads for eligible businesses
  • A landing page built for your ad campaigns
  • AI call screening that filters out sales and spam calls
  • Lead tracking and a monthly strategy call
+ See everything included

Everything in Local Presence, plus:

Advertising

  • Google Search Ads management
  • Facebook and Instagram ads management (Meta Ads)
  • Google Local Services Ads management for eligible businesses
  • Campaign research, setup, monitoring, and optimization
  • Negative keywords, so you stop paying for the wrong searches
  • Google ad copywriting and ongoing adjustments
  • Up to four new or refreshed Facebook and Instagram ad designs a month
  • Budget and performance recommendations

Landing page

  • One dedicated landing page for your campaigns
  • Designed to turn visitors into calls and form requests
  • Contact forms and call tracking
  • Ongoing improvements to headlines, content, images, buttons, and layout

AI receptionist

  • Answers calls to your published business number
  • Screens out unsolicited sales and spam calls
  • Picks out real customer inquiries
  • Collects name, phone number, service needed, location, and urgency
  • Texts you right away about every real inquiry, so you can call back when you are free
  • Sends the customer a confirmation text when they have agreed to receive texts
  • Texts back missed callers, without sending duplicate messages
  • Adds or updates the lead in your lead tracker
  • Does not transfer calls to you live, unless we set it up that way together

Lead tracking

  • A simple lead tracker: New, Contacted, Estimate Scheduled, Won, and Lost
  • Where each lead came from, when the technology allows it
  • You mark how jobs turned out, and we help you keep it quick
  • Call and form tracking

Reporting and support

  • Monthly performance reporting
  • One scheduled 20 to 30 minute strategy call each month
  • We go over qualified leads, estimates, new customers, and what each one cost
  • Call or text with questions anytime

Good to know

  • Managing both Google and Facebook/Instagram ads is included in the monthly fee.
  • Your ad spend is paid directly by you to Google and Meta, separate from our fee. There is no set minimum. We agree on a budget that fits your business, and only turn on the platforms that make sense for you.
  • Normal AI phone answering, call handling, and texting are included. No per-minute bills. In the rare case usage is far outside normal, we will talk first, and any added charge or service change needs your approval in advance.
  • Additional landing pages and major redesigns are quoted separately.

Marketing Partner

For owners who want us actively involved in planning, managing, measuring, and improving their marketing.

$1,997/month+ ad spend, paid directly to Google and Meta

  • Everything in Customer Growth
  • Local SEO + AEO, with a new content piece each month
  • 8 social media posts a month instead of 4
  • 2 extra hours a month of website conversion improvements
  • Revenue and return-on-ad-spend reporting
  • Monthly strategy meeting and quarterly growth planning
  • Priority support
+ See everything included

Everything in Customer Growth, plus:

SEO + AEO (search and AI answers)

  • A local SEO strategy, and the work to carry it out
  • Research on the services and towns people search for
  • Technical and on-page SEO improvements
  • Better internal linking and website structure
  • Google Search Console monitoring
  • Answer Engine Optimization (AEO), so AI-assisted search can understand and find your business
  • Helpful answers to the questions homeowners ask
  • Structured data where it fits
  • One new in-depth content piece or service page each month
  • Ongoing improvements to your existing pages

More social media

  • Eight posts a month in total (instead of four)
  • Published on Facebook and Instagram
  • Adapted for your Google Business Profile
  • Project photos, helpful tips, and professionally designed graphics

Website conversion improvements

  • Two extra hours each month spent turning more visitors into calls
  • Better button placement, forms, phone experience, service pages, and paths to contact you
  • Separate from the two minor content updates every plan includes

Revenue and ROI reporting

  • Lead sources and qualified inquiries
  • Estimates booked and jobs won
  • Revenue from completed jobs, when you have it
  • Cost per lead and cost per new customer, where they can be measured
  • Return on ad spend, with honest notes on what can and cannot be tracked
  • Connections to your existing CRM or job software when practical

Growth strategy

  • One scheduled 45 to 60 minute strategy meeting each month
  • A deeper business growth planning session every quarter
  • Recommendations before you have to ask
  • Priorities set by your business goals and what is bringing in customers

Priority support

  • Direct call and text access
  • We aim to respond within four business hours, during our business hours

Good to know

  • Nobody can guarantee search rankings, AI citations, or traffic, and we will not pretend to.
  • Major redesigns, custom features, and custom software integrations are quoted separately.
  • The four-hour priority response is a target, not a guaranteed fix time, and it does not mean 24/7 availability.
  • No setup fees
  • No minimum commitment. Month-to-month.
  • Cancel anytime, with no cancellation penalty
  • You own your website and custom content from day one

Compare the plans

Each plan includes everything in the one before it. Here's what changes as you go up.

What each plan includes
What's includedLocal Presence$397/moCustomer Growth$1,197/mo + ad spendMarketing Partner$1,997/mo + ad spend
Website and online presence
Professional website you own (up to 5 pages)IncludedIncludedIncluded
Hosting, security, and maintenanceIncludedIncludedIncluded
Minor content updates2 a month2 a month2 a month
Website conversion improvementsNot includedNot included2 hours a month
Google Business Profile setup and upkeepIncludedIncludedIncluded
Social media posts (Facebook and Instagram)4 a month4 a month8 a month
Review requests and monitoringIncludedIncludedIncluded
Local SEO + AEOBasic on-page SEOBasic on-page SEOFull strategy + 1 new content piece a month
Getting more customers
Google Search Ads managementNot includedIncludedIncluded
Facebook and Instagram ads managementNot includedIncludedIncluded
Google Local Services Ads (if eligible)Not includedIncludedIncluded
New or refreshed Facebook/Instagram ad designsNot includedUp to 4 a monthUp to 4 a month
Campaign landing pageNot includedIncludedIncluded
Ad spendNot applicablePaid directly by youPaid directly by you
Calls and leads
Contact forms and click-to-callIncludedIncludedIncluded
AI receptionist that screens sales and spam callsNot includedIncludedIncluded
Instant text to you for every real inquiryNot includedIncludedIncluded
Missed-call text backNot includedIncludedIncluded
Simple lead trackerNot includedIncludedIncluded
Call and form trackingNot includedIncludedIncluded
Reporting and support
Monthly reportSimple reportPerformance reportRevenue and ROI reporting
Scheduled check-ins15 min, quarterly20 to 30 min, monthly45 to 60 min monthly + quarterly planning
Call and text accessIncludedIncludedPriority (4 business hour target)

What happens after you sign up

No complicated onboarding and no homework you don't have time for.

  1. We start with a kickoff conversation

    We go over your services, your service area, the jobs you want more of, and anything you already have (photos, logins, your current website). You will get a realistic timeline before we start.

  2. We build and set things up

    Your website, Google Business Profile, and the other pieces in your plan. If your plan includes ads or the AI receptionist, we set those up and agree on an ad budget with you.

  3. You review it before it goes live

    Nothing launches without you seeing it first. We make adjustments until it represents your business the right way.

  4. We keep it running and keep you in the loop

    Monthly reports in plain English, regular check-ins based on your plan, and direct access to me whenever you have a question.

No contracts. Your website is yours.

We'd rather earn your business every month than lock you in. These apply to every plan.

  • No setup fees
  • No minimum commitment. Month-to-month.
  • Cancel anytime, with no cancellation penalty
  • You own your website and custom content from day one
  • No website buyout fees, and free transfer if you ask
  • Ad spend is separate and paid directly to the ad platforms
  • Normal phone, AI, and texting usage included (fair use applies)
  • Bigger out-of-scope work is quoted and approved first

Owning your website vs. hosting it

These are two different things, and we want you to know exactly how both work.

You own your website
The website and the custom content we create for it belong to you from day one. (Third-party pieces like licensed fonts, stock photos, or plugins follow their own licenses.) There is never a buyout fee.
We host it while your plan is active
Hosting and maintenance are part of your monthly plan. That is how your site stays online, secure, and up to date.
If you cancel
You still own the website. Our hosting stops when your plan ends, so the site may go offline unless you move it. Just ask, and we'll transfer it to you at no charge. You'll need your own hosting (Vercel works, and it's what we use), and you cover any domain registrar or transfer fees.
Late payments
If a payment is more than 30 days overdue, hosting may be paused after we give you notice. We would much rather talk it through first.
Phone numbers and outside accounts
Phone numbers and some tools are provided by outside companies and follow their rules. If you leave, we will walk you through your options for each one.

This is a plain-English summary. Your service agreement spells out the full terms before you sign up.

Questions owners ask

Is there a setup fee?

No. None of our plans have a setup fee. You pay the monthly plan price, plus your own ad spend if your plan includes advertising.

Am I locked into a contract?

No. Every plan is month-to-month with no minimum commitment, and you can cancel anytime without a cancellation penalty. We'd rather earn your business every month than hold you to a contract.

Who owns my website?

You do, from day one. That includes the website and the custom content we create for it, subject to the licenses on any third-party pieces like stock photos or fonts. There is no buyout fee.

What happens if I cancel?

You keep ownership of your website. Because hosting is part of the active plan, our hosting stops when your plan ends and the site may go offline unless you move it. Ask, and we'll transfer it to you at no charge. You'll need your own hosting (such as Vercel), and you cover any domain registrar or transfer costs. For phone numbers and other accounts with outside providers, we'll walk you through your options, which depend on each provider's rules.

Is advertising spend included?

No. Ad spend is paid by you directly to Google and Meta, separate from our fee, so you see every dollar. Our fee covers managing both Google ads and Facebook/Instagram ads in Customer Growth and Marketing Partner.

How much should I spend on advertising?

There's no set minimum. It depends on your trade, your area, the jobs you want, and what a new customer is worth to you. We'll recommend a starting budget that makes sense, only turn on the platforms that fit, and adjust as we learn what works. You always make the final call on the budget.

Do I have to learn complicated software?

No. New leads come to you by text. On Customer Growth and Marketing Partner there is a simple lead tracker where you mark whether a job was won or lost. We will show you how, and it takes about a minute. Everything else, we handle.

How will I know whether the marketing is working?

Every plan includes a monthly report in plain English. Customer Growth adds lead tracking and a monthly strategy call where we go over leads, estimates, new customers, and costs. Marketing Partner adds revenue and return-on-ad-spend reporting where it can be measured. When something isn't working, we'll tell you and change it.

Can I call or text with questions?

Yes. Every plan includes direct call and text access, with replies during normal business hours. Marketing Partner includes priority support, with a target response within four business hours. That is a target, not a guarantee, and it does not mean 24/7.

Does the AI receptionist replace my personal phone number?

No. The AI receptionist answers calls to a dedicated business number that we set up and publish on your website, Google profile, and ads. Your personal cell keeps working exactly the way it does today. Calls made directly to your personal number aren't screened.

Will I get surprise bills for AI or phone usage?

No. Normal AI phone answering, call handling, and texting are included in your monthly fee, with no per-minute invoices. If usage is ever far outside normal, we will talk with you first. Any additional charge or change to your service needs your approval in advance.

Have a question that isn't here? Let's Talk About Your Business

Not sure which plan fits?

Tell me what's happening with your business and what you'd like to improve. I'll recommend where to start, even if that's the smallest plan.

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