Blog
Marketing advice for people who'd rather be working.
Short, practical articles for owner-run home service businesses. No jargon, no growth hacks, just the things that tend to bring in more jobs.
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Website
How Do I Make My Home Service Website Actually Get Calls?
Most home service websites look fine and still don't get calls. The fixes that matter most, from the phone number to page speed to proof.
· 4 min read
Advertising
Should I Use Google Ads or Facebook Ads for My HVAC Business?
Google Ads reach people who need help now. Facebook Ads reach people before they're looking. When to use each, and which to start with.
· 4 min read
Getting Customers
Private Equity Is Buying Up Home Service Companies. Here's How an Independent Shop Proves It's Different
Homeowners are learning that some "local" companies have a shared owner. Seven ways an independent shop can earn their trust, with scripts.
· 7 min read
Getting Started
How Do I Get My First Customers for a New Home Service Business?
A practical plan for landing your first customers as a new home service business, starting with people you know and free tools, before paid ads.
· 4 min read
Getting Customers
What Marketing Mistakes Are Costing Me Customers?
Ten common marketing mistakes that quietly cost home service businesses jobs, with a fix for each and a 30-minute self-check you can do today.
· 4 min read
Budget
Is Marketing My Home Service Business Worth the Money?
How to tell whether your marketing is paying for itself, using cost per booked job, and what to fix when you can't tell.
· 4 min read
Social media
Should I Hire Someone to Manage My Social Media or Use AI?
AI can write your posts. It can't take photos of your jobs. How to decide between doing it with AI, hiring someone, or a mix of both.
· 4 min read
Budget
What's the Cheapest Way to Market a Plumbing Business?
The low-cost marketing that actually brings plumbers calls, in the order I'd do it, plus what to skip when money is tight.
· 4 min read
Phone calls
Can AI Answer My Customer Service Calls 24/7?
What an AI receptionist can and can't do for a home service business, how customers react, and what to set up before you turn one on.
· 5 min read
Budget
How Much Should I Spend on Marketing My HVAC Business?
A plain-English way to set an HVAC marketing budget. Start from the jobs you need, not a percentage, and know what to pay for first.
· 5 min read
Let's talk about your business.
Tell me what's happening with your business, what you've tried, and what you'd like to improve. You don't need to know which marketing services you need. We'll figure that out together.
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