Google Business Profile
6 articles about google business profile for owner-run home service businesses.
Getting Customers
Private Equity Is Buying Up Home Service Companies. Here's How an Independent Shop Proves It's Different
Homeowners are learning that some "local" companies have a shared owner. Seven ways an independent shop can earn their trust, with scripts.
· 7 min read
Getting Started
How Do I Get My First Customers for a New Home Service Business?
A practical plan for landing your first customers as a new home service business, starting with people you know and free tools, before paid ads.
· 4 min read
Budget
What's the Cheapest Way to Market a Plumbing Business?
The low-cost marketing that actually brings plumbers calls, in the order I'd do it, plus what to skip when money is tight.
· 4 min read
Budget
How Much Should I Spend on Marketing My HVAC Business?
A plain-English way to set an HVAC marketing budget. Start from the jobs you need, not a percentage, and know what to pay for first.
· 5 min read
Getting Found
Local SEO and Reviews for Owners Without a Marketing Team: A One-Hour Setup and a 20-Minute Monthly Routine
A Google Business Profile checklist, review request scripts, reply templates, and a 20-minute monthly routine for owners doing their own marketing.
· 6 min read
Getting Customers
How to Win Jobs Without Outspending the Big Advertisers in Your Area
You can't match a franchise's ad budget, so don't try. Compare yourself to your biggest competitor and use ad guardrails that protect a small budget.
· 6 min read
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